Starting An Online Business for Dummies, 7th Edition (7ed)


Starting An Online Business for Dummies

7th Edition (7ed)

Author : Greg Holden
ISBN 13 : 9788126545827
Pages : 460
Type : Paperbound

About the Book

Starting an Online Business for Dummies, 7th Edition (7ed) is a friendly reference / book for novice readers interested in gaining the skills to establish an online aspect to a brick-and-mortar business or to build an online business from the ground up. The book is aligned to help you first get your website up and going and provides you with ideas on how to research in order to find areas that are hot. Then the book tells you how to market your website and provide great service to keep customers happy and coming back. The book then explains how to find new markets to expand into. So Buy Starting an Online Business for Dummies Book and know it all.

Table of Contents


Part I: Launching Your Online Business
Chapter 1: New Tools and Strategies for Your Online Business
Chapter 2: Opening Your Online Business
Chapter 3: Choosing and Equipping Your New E-Business
Chapter 4: Selecting Your E-Commerce Host and Design Tools

Part II: Creating a Business Website
Chapter 5: Organizing Your Business Presence and Attracting Customers
Chapter 6: Making Shopping Easy on Your E-Commerce Site
Chapter 7: Accepting Payments
Chapter 8: Communicating with Customers and Building Loyalty
Chapter 9: Sourcing Worldwide for Your Business

Part III: Social Networking and Marketing
Chapter 10: Advertising and Publicity: The Basics
Chapter 11: Search Engine Optimization
Chapter 12: Location, Location, Location Marketing
Chapter 13: Social Marketing: Facebook, Pinterest, Twitter and Blogs

Part IV: Expanding Beyond Your Website
Chapter 14: Selling on and eBay
Chapter 15: Moving to Specialty Marketplaces
Chapter 16: Managing and Growing Your Online Business

Part V: Keeping Your Business Legal and Fiscally Responsible
Chapter 17: Keeping It All Legal
Chapter 18: Online Business Accounting Tools

Part VI: The Part of Tens
Chapter 19: Ten Ways to Reach Mobile Shoppers
Chapter 20: Ten Ways to Develop a Platform

Market Description

Primary: Entrepreneurs who want to start an online business or put their bricks-and-mortar businesses on the Web.

Secondary: Online businesses that want to promote, secure, and lower costs for their site.

About the Author

Greg Holden is the founder of Stylus Media, which specializes in creating Web pages for small businesses. Greg is the author of more than thirty books on computers and the Internet, specializing in books about online business. Greg’s books provide entrepreneurs and small business people with the knowledge, skills and tools they need to expand their operations into the Internet.